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Tata Nano - Cars

The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India. Tata Motors commercially launched Nano on March 23, 2009, with bookings from April 9 to April 25. The sales of the car will begin in July 2009, with a starting price of Rs 1,15,000 (rupees), cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at 1,84,641 Rupees. It also has an 8 percent smaller exterior size and a 23 percent larger interior space compared to Maruti 800. Tata had sought to produce the least expensive production car in the world aiming for a starting price of Rs.1,00,000 (approximately US$2,000 in March 2009). In early 2008 the news magazine Newsweek identified the Nano as a part of a \"new breed of 21st-century cars\" that embody \"a contrarian philosophy of smaller, lighter, cheaper\" and portend a new era in inexpensive personal transportation and potentially, \"global gridlock\". The Wall Street Journal confirmed a global trend toward small cars, which includes the Nano. \"Nano\" means \"small\" in Gujarati, the language of the founders of the Tata Group. In English, the prefix \"nano-\" is often used to mean small. This derives from the Greek root 'nanos', meaning dwarf. Ratan Tata, the Chairman of Tata Motors, began development of the world's cheapest production car in 2003, inspired by the number of Indian families with two-wheeled rather than four-wheeled vehicles. The Nano's development has been tempered by the company's success in producing the low cost 4 wheeled Ace truck in May 2005. Contrary to speculation that the car might be a simple four-wheeled auto rickshaw, The Times of India reported the vehicle is \"a properly designed and built car\".The Chairman is reported to have said, \"It is not a car with plastic curtains or no roof it's a real car.\" To achieve its design goals, Tata refined the manufacturing process, emphasized innovation and sought new design approaches from suppliers. The car was designed at Italy's Institute of Development in Automotive Engineering with Ratan Tata requesting certain changes, such as the elimination of one of two windscreen wipers. Some components of the Nano are made in Germany by Bosch, such as Fuel Injection, brake system, Value Motronic ECU, ABS and other technologies. The Nano has 21% more interior space (albeit mostly as headroom, due to its tall stance) and an 8% smaller exterior compared to its closest rival, the Maruti 800. Tata offered the car in three versions: the basic Tata Nano Std; the Cx; and the Lx. The Cx and Lx versions each have air conditioning, power windows, and central locking. Tata has set its initial production target at 250,000 units per year. < Read less Read more >