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Diesel - Brands

Diesel is a 20-year-old brand that dominates in fashion. As a fashion brand, Diesel is bold and out of the ordinary. Its ad campaigns, for example, poke fun at politics, new age rhetoric and religion. Diesel痴 watches are in demand, though not as popular as their jeans and even some other products, such as their leather accessories and jewelry. Like Kenneth Cole and a few other fashion brands, Diesel is focused on its name over any considerations of luxury or horology. We include it here as a sought-after term in the world of luxury watches. < Read less Read more >